It’s no secret that the creative destruction occurring in radio operations, delivery and programming is ongoing. Clear Channel and Cumulus continue to nationalize and streamline their platforms. Wearing multiple hats are the norm; overhead has largely been cut through the bone. This has left hundreds of great radio people un- or underemployed wondering how to reinvent themselves. And it’s also left programming and promotions short handed and working with inexperienced talent.
www.TalentTrax.net has created an online marketplace that allows you to use the on-air and production experience you have but likely couldn’t put to much use in the real world but now can through their platform for audio talent at terrestrial radio and the continued expanding world of internet radio and audio. It also opens up the talent pool for Program Directors to utilize and create even better radio.
Michael Raffety, Operations Manager at TalentTrax.net tells Alternative Contraband, ”it’s a website that provides an online marketplace for talent and for radio to come and find talent that is specific to the radio industry encompassing voice tracking, radio production, imaging, sound design, voiceover for spots.”
All the talent needs to do is sign up for either a free or paid account and TalentTrax takes care of marketing your talents with an array of tactics including niche marketing and effective Google ad words usage.
One trend Raffety notices as a widening need is, “a lot of smaller ownership groups and independently owned radio stations are looking for production talent, imaging, voice trackers. Those are the people that we hear from the most.” Additionally he adds, “I hear from a lot more online radio stations or start ups that are looking for talent.”
So, if you’re gig-less but ambitious or if you’re just looking for extra work outside of your regular radio gig or you’re searching for talent, www.TalentTrax.net can help you make some extra cash, scratch that on-air niche, allow you to become an uber-freelancer or give your smaller market station a bigger market sound.
Program Directors, what are your thoughts on TalentTrax.net? Join the conversation here.
