Well respected (and deservedly so) consultant Fred Jacobs of Jacobs Media has delivered a sermon from high atop Mount Active Rock about the current format challenges and potential solutions. For those with active rock competitors, this is a must read. For those without active competitors, you’re in good shape cuz’ you’ll likely not have an active competitor anytime soon.
This is the first part of a series presented by Mike Kinosian at www.radio-info.com
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